ANALISIS PROMOSI PERIKLANAN TERHADAP TINGKAT PENJUALAN MOTOR YAMAHA

The purpose of this study is to analyze Advertising Promotion on Yamaha Motorcycle Sales Level at PT JG Siliwangi. method used descriptive analysis method, namely the research by conducting direct observations object under according circumstances and conditions time was conducted. population in were young entrepreneurs who guidance DKOKP, totaling 58 entrepreneurs. Because less than 100, formula N = n used). In study, sample entrepreneurs, people. results show that advertising promotions have an effect sales, which can be concluded with a simple linear regression formulated into equation Y=33.94+0.50 X. This means if value X increased one unit, then Y will increase 0.50 constant level 33.94, so it promotion implemented properly sales increase. Based tcount 4.94, bigger ttable 1.993, null hypothesis (Ho) rejected alternative accepted. It correlation (r) 0.501 medium category. So there moderate relationship between Jayamandiri Gemasejati (JG Motor) Siliwangi Cirebon proven true.